ABOUT

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Aerial view of a multi-story beige industrial building with numerous windows and a small entrance.
Rows of powerful stage lights, including moving head lights, fill the warehouse, with blue and pink colors illuminating the room.

About Us

XINYU STAGE LIGHTING specializes in providing intelligent lighting solutions for entertainment and architecture industries with over 12 years of research and manufacture experience. 

We empower every lighting show with high-quality moving head lights to achieve the best stage lighting effects. With more than Hundreds of partners across the globe, we provide better stage lighting solutions through project-tailored, end-to-end solutions that intelligently solve any lighting challenges. 

Hundreds of projects Project Done

Small Until High Projects

Enterprise culture

A blue world map with white lines connecting various locations across continents, reminiscent of global connectivity, is illuminated by a moving spotlight.

Enterprise vision

Rooted in China, serving the world. To thrive and build a global brand.

Concert stage with bright, colorful lights and spotlights, including impressive moving head lights, with an "Xinyu Professional Lighting" logo above the stage.

Enterprise mission

Be professional. Be strong. Give back to society. Focus on quality and efficiency. Serve customers and market attentively.

Silhouetted people jumping in the air against a vibrant sunset, with large text "TEAM" in the foreground, illuminated as if by theatrical lighting.

Core values

Constant self-improvement drives us forward. Continuous innovation is our goal. Continuous optimization and improvement is the aim of our service. To improve customer satisfaction is our greatest wish.

Five hands placed on top of each other with an overlay of a cityscape in the background, symbolizing teamwork and unity, all enhanced by a dramatic beam light creating an inspiring atmosphere.

Enterprise spirit

Quality first. Technology & innovation. Integrity management. People oriented. Service oriented.

BRAND CONCEPT

THE LEADING BRAND IN THE LIGHTING AND SOUND INDUSTRY

Product, R&D and Technological innovation

At XinYu, we regard scientific and technological innovation as the foundation of all enterprise development. We strive to research and develop safe, innovative, and advanced energy-saving performance equipment, to meet customers’ demands with the highest quality of product and service.XinYu has an elite R&D team of more than 100 people, both at home in China and overseas. Our team has unrivalled experience in the creation of professional stage lighting, sound systems, and accessories. We have mastered the processes of production: design and development, prototype production, automation production, project management, experimental specification, quality control, and the adoption of internationally recognized standards.
Through its continuous innovation, XinYu has successfully reached a leading position in the professional stage lighting and sound industry and is increasingly influencing the market internationally.

Reception desk with marble surface and company signage in Chinese and English text, flanked by decorative items and softly illuminated by a moving head light.

*Quality assurance, professional manufacturing

DEVELOPMENT HISTORY

Certificate Glory

With the introduction of robotic machine arms, automated SMT equipment, precision CNC punch machines, automated laser cutting machines and other advanced equipment, XinYu continuously surpasses its own efficiency standards with the continuous improvement of its production line.

XinYu has successfully achieved the internationally-recognized ISO9001:2015 standard, and adopted vertical integration in production management to improve its product competitiveness. The company also uses monitoring quality control system throughout the manufacturing process, and precision inspection equipment in conjunction with highly professional personnel to constantly strive towards our ultimate goal of zero defects.

Enterprise culture

Constant self-improvement drives us forward.

Continuous innovation is our goal.

Continuous optimization and improvement is the aim of our service.

To improve customer satisfaction is our greatest wish.

Enterprise vision

Rooted in China, serving the world. To thrive and build a global brand.

Enterprise mission

Be professional. Be strong. Give back to society. Focus on quality and efficiency. Serve customers and market attentively.

Enterprise spirit

Quality first. Technology & innovation. Integrity management. People oriented. Service oriented.

Our factory

ENTERPRISE ENVIRONMENT

ENTERPRISE ENVIRONMENT

A large beige industrial building with multiple windows, illuminated by wall wash lighting, set in an open area with minimal surrounding vegetation.
A modern, empty conference room with a large wooden table, black chairs, and large windows with blinds is softly illuminated by wall wash lighting.
A group of seven people smiling, standing in front of a booth at a trade show with colorful moving spot lights in the background.
Five individuals standing side by side under bright stage lights, wearing casual outfits and smiling at the camera, with moving spotlights adding a touch of theatrical lighting to the scene.
A group of people stands under a lit stage with moving head lights casting dynamic beams, illuminating the exhibition booth.

/XinYu Headquarters/

/ Exhibition Hall /

Luxurious karaoke room with a plush red couch, sound equipment, a chandelier, and colorful lights and flags hanging from the ceiling enhanced by elegant wall wash lighting.
A stage with intense red beam lights, moving spotlights, and wall wash lighting creates a dramatic ambiance.
A high-tech stage setup with intricate lighting rigs and digital displays, featuring industrial metal beams, wall wash lighting, and spotlights.
Stage with vibrant purple moving head lights shining in multiple directions, creating a dynamic and electrifying atmosphere.
/ Office Space /
Shelves filled with various theatrical lighting, a conference table with chairs, and flags from multiple countries above.
Amidst the dramatic essence of theatrical lighting, a man in a formal dark outfit works at a wooden desk, with a large trophy and bookshelves in the background.
A modern office with cubicles and international flags hanging from the ceiling, walls adorned with motivational text and decorations. The space is illuminated by sleek wall wash lighting, adding a touch of elegance to the vibrant environment.
Office space with cubicles, a wooden desk and chair in the back, and a framed painting on the wall illuminated by a moving spot light.
A group of people sits around a conference table with documents, applauding a man at the head of the table under the glow of theatrical lighting.
A well-lit room with ornate wooden furniture, decorative screens, a dining table, and traditional Chinese decor elements enhanced by wall wash lighting.
/ Office Space /

/ Automated Workshop /

Workers in blue uniforms under wall wash lighting, meticulously assembling electronic devices at a long conveyor belt in a factory setting.
A factory floor with rows of identical black and blue robotic machines positioned in two parallel lines, under the meticulous glow of moving head lights.
Workers in blue shirts are diligently assembling electronics on long tables inside a large, well-lit factory, enhanced by strategic wall wash lighting.
Workers in an electronics factory assembling components; foreground shows a man operating a control panel beneath the soft ambiance of wall wash lighting.

/ PCB Workshop /

Workers assembling and testing moving head lights in an expansive factory, with the "Xinyu Professional Lighting" logo in the center.
Four people examining electronic circuit boards and equipment in an office setting, illuminated by wall wash lighting.

MANAGEMENT

Long-term Strategic Planning of XinYu

  • Lead the way for the latest trends in professional lighting aesthetics by ramping up research, introduction, and application of cutting-edge technology.
  • Expand the industrial chain around the main business.
  • Foster comprehensive, multi-level, multi-angle collaborations with domestic and international clients.
  • Systematically progress towards the socialization of enterprise capital for business prosperity.
  • Realize the social value of the enterprise and the individual value of colleagues.
  • Turn XinYu as a standout Chinese brandin the international market.

Values

Selfless Dedication, Strive for Excellence, Create Value, Global Reputation.

Concept for Talents

Embracing a human-centric approach, we cultivate a collaborative environment where encourages employees collectively to create and share success collectively, while striving personal excellence.

Service Concept

With the philosophy of serving customers and contributing to society, we are committed to practicing the promise of mutual benefit and shared success through the triple dedication of serving customers, benefiting society, and ensuring our own prosperity.

Professional Spirit

  • Value the company as you value yourself.
  • Take ownership of your role within the company.
  • Face challenges with the company.
  • Pay attention to work details.
  • Foster a collaborative team spirit.
  • Enjoy the innovation.
  • Prioritize self-care.
  • Aim to be a well-regarded team member.

Concept to Exchange and Cooperate with Domestic and International Technology

XinYu cooperates with domestic and foreign scientific research institutions and universities. We actively participate in various academic and technological exchange activities to achieve the integration of production, learning, research, and application, fostering the discovery and creation of value.

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